doctHERs reintegrates female healthcare providers (HCPs) who have been excluded from the workforce by using a digital health platform that connects remotely-located female doctors (who work from home) to health consumers in need via trusted intermediaries such as tablet-equipped nurse/midwife-assisted video-consultation (telemedicine).
doctHERs uses the power of technology and the potency of the human touch to transcend sociocultural barriers that discourage women from participating in the workforce. By creating a more agile workforce on the supply side, doctHERs is able to match the underutilized capacity of female doctors ('doctHERs') to the unmet needs of millions of underserved Pakistanis including those in corporate value chains (smallholder suppliers, distributors, retailers, micro-retailers, including their spouse, children and parents).
Lower-middle income frontline health workers (community health promoters, nurses and midwives) are recruited, trained and equipped with technology - hardware, software and wifi/broadband connectivity. They are then deployed in corporate offices, factories, retail clinics and ambulances where they are able to connect health consumers (especially female workers who otherwise have highly restricted access to women's health) to remotely located female doctors. These trusted intermediaries are trained to conduct sophisticated diagnostic and interventional procedures under the supervision and guidance of a remotely located (home-based) female doctor.
doctHERs pathway to scale is through collaboration with large distribution and co-financing corporate partners. In collaboration with Unilever, GSK & Reckitt Benckiser, doctHERs has provided over 25000 paid video-consultations to low-income workers in corporate value chains including 6000 consultations that have focused on educating low-middle income women on breast cancer, self-examination and mammography.
By 2030, doctHERs will impact over 200 million lives across 5 continents in partnership with iconic, multinational corporations while reintegrating 50,000 women into the workforce - enabling them to achieve their full socioeconomic potential.